AI marketing for home remodeling companies

20 booked appointments
in 30 days.

We run your Meta ads, deploy cutting-edge AI voice agents to call every new lead in under 60 seconds and catch every missed call automatically, then nurture them until they show up ready to buy. You just close.

Meta ads Outbound AI closer Inbound AI receptionist Show-up nurture
20 in 30
Booked appointments guaranteed
<60s
From lead opt-in to first call
100×
Higher booking rate, proven
$0
Extra if I miss the 30-day target
The core engine · outbound

Lead lands. AI calls in 60 seconds. Booked. Nurtured to the door.

The instant a Meta lead opts in, our outbound AI dials them, qualifies them in a natural conversation, and books straight into your calendar. Then the nurture sequence kicks in — personalized SMS and email between booking and appointment — so the people on your calendar actually show up.

  • Meta ad creative, audiences, and budget — done-for-you
  • Sub-60-second outbound call on every lead, 24/7
  • Personalized SMS + email nurture between booking and the visit
  • Direct write into the custom CRM we build for you — included
📞 1 506-713-6229
Tap to hear the agent live — no signup, no script
1

More warm clients. Zero lost.

Every new lead gets called in seconds and nurtured to the door. Every missed inbound call gets caught by the inbound agent. Nothing falls through the cracks — ever.

2

Stop hunting for clients.

When the calendar fills itself, your job stops being "find the next customer" and goes back to "do great work for the next customer." That's how service businesses actually scale.

Hi Mike, this is Sarah from Brookline Remodels — you just filled out our form about a kitchen remodel?
Oh wow, that was fast. Yeah, I did.
Awesome. I've got Thursday at 2:15 PM or Friday at 10:30 AM open for a free in-home design consult. Which works better?
Thursday 2:15 is perfect.
Proof our ads work? You're here, aren't you.
The window is closing

AI is rewriting marketing. Early wins.

Most home remodeling companies are still running on manual calls and follow-up — and it's worked until now. But the market is shifting fast. The companies deploying AI today — instant lead response, automated qualification, persistent follow-up — are booking more jobs with less effort.

Our approach

Why we're different.

Most marketing agencies will run your ads, send you a leads spreadsheet, and call it a month. Scale Help is different. We build and run the full system — ads, AI voice agents, booking — so by the time you hear from a prospect, they're already confirmed on your calendar. You don't chase leads. You just show up and close.

Bhima Archibald, founder of Scale Help
Founder

Hi, I'm Bhima. I built this myself.

I'm the one running every ad, every script, every agent conversation. When you book a strategy call, you're talking to me — the person responsible for delivering on the guarantee.

Why most remodeling marketing falls flat

Filling the pipeline isn't the hard part.
Bad leads, no follow-up, and no-shows are.

Homeowners researching a kitchen, bathroom, or whole-home renovation are doing it on their phone at 9pm — and reaching out to three remodelers at once. The crew that calls back fastest, qualifies the budget cleanly, and actually gets them sitting at the kitchen table wins the job. Everyone else just paid for the lead.

01

Bad-quality leads burn your week

Tire-kickers. $5K budgets on $80K projects. "Just getting ideas." Most agencies dump every form-fill into your inbox and call it qualified — and your estimators waste drive-time on jobs that were never going to close.

→ Our AI qualifies budget, scope, and timeline before anything hits your calendar.

02

Not enough qualified leads coming in

Word-of-mouth is great until it dries up. Most remodelers are feast or famine — slammed in spring, scrambling in winter. Without a predictable inbound flow, you can't plan crews, materials, or growth.

→ Done-for-you Meta ads built around real homeowner search intent.

03

Show rates that gut your calendar

A booked consult isn't a real lead until the homeowner is at the kitchen table. No-show rates in remodeling run 30–45% without a nurture sequence — every empty slot is paid ad spend with nothing to show.

→ Personalized SMS + email nurture between booking and the visit.

20/30
20 booked guaranteed
The guarantee

20 booked appointments in 30 days.

Your setup fee covers the full build plus a 20-appointment trial — real homeowners planning a remodel, not tire-kickers. Miss the 30-day target? I keep working at zero cost until 20 are on your calendar.

Then you decide if you want to continue. Monthly retainer + $50 per booked appointment — that $50 keeps my incentive locked to yours.

Ad spend billed by Meta directly. Only my team's time is at risk.

A
The other half · inbound

Catch every missed call and after-hours inquiry — automatically.

While the outbound agent works the leads we generate, our inbound agent Aria stands guard on your main line. Every call that comes in — referrals from finished projects, past customers asking about a second remodel, the homeowner researching renovations at 10pm — gets answered on the first ring, booked, and added to your calendar. No more "we'll call you back" voicemails. No more leads slipping to a competitor because the office was already on another line.

  • 24/7 inbound answering — nights, weekends, holidays, lunch rush
  • Books, reschedules, and answers your FAQs in your tone
  • Handles unlimited simultaneous calls — no busy signal, ever
  • Escalates to a human when a real person actually needs to weigh in
📞 1 236-201-7661
Tap to call Aria — the inbound agent
What's included

The whole engine. One team.

We're not three vendors stapled together. Your ads, your outbound closer, your inbound receptionist, your show-up sequence — all run by us. So when something needs tuning, there's one number to call.

Meta ads, done-for-you

Creative, copy, audiences, budget pacing, weekly optimization. Built around your service area and offer — not recycled templates.

Sub-60-second outbound

The moment a lead opts in, the AI dials. Not in five minutes, not when the front desk comes back from lunch. In under a minute, 24/7.

24/7 inbound answering

Every call to your main line — even at 2am, even on holidays — gets answered, qualified, and booked. No voicemail black hole.

Show-up nurture

Personalized SMS and email between booking and the visit, so the people on your calendar actually show up. Cuts no-show rates hard.

Custom CRM, built-in

We don't try to wedge into your existing tools. Every package includes a custom-built CRM where leads, calls, bookings, and follow-ups all live in one place — yours.

Booked-job reporting

Cost per booked job, show rate, close rate, ad-set winners. The numbers that decide whether to scale — not a vanity dashboard.

Onboarding

Live in 3–5 weeks. Hands-off after that.

No technical setup on your end. We build the ads, both agents, the nurture sequence, and your custom CRM — you just start showing up to the jobs.

Strategy call

30 minutes. We learn your service area, your average remodel ticket, your booking rules — and confirm AI marketing is the right fit. We walk through the setup fee, the 20-appointment trial, and the post-trial monthly retainer. Setup fee is paid before we move to build.

1
2

Build

We write the creative, build the audiences, configure both agents and the nurture sequence, and stand up your custom CRM. You get weekly updates the whole way through — no radio silence between kickoff and launch.

Launch & trial begins

Ads, outbound, and inbound go live together. The 20-appointment trial clock starts — target: hit 20 in 30 days. We send weekly updates with transcripts, creative performance, and show rate so you always know where the numbers are.

3
4

Day 30 · target review

At day 30 we sit down with the numbers. Hit the 20-appointment target? You decide if you want to continue — if yes, the monthly retainer kicks in ($2,000/mo Core, $2,500/mo Core+) plus $50 per booked appointment (my incentive to keep delivering). Not at 20 yet? No new charges — I keep working until we hit 20, then you decide.

Scale

Once cost-per-booked-remodel is dialed and the system is paying for itself, we scale spend. The $50 per booked appointment means I'm cheering for every win as hard as you are. You decide the ceiling — we keep the math honest.

5
Pricing

Two packages. One guarantee.

Pick the package that fits — outbound only, or outbound paired with the inbound agent. Both come with the same 20-in-30 money-back guarantee on your first 30 days.

Core · Outbound only
$1,500 upfront
Setup fee · includes 20 booked appointment trial · then $2,000/mo + $50/appt · cancel anytime
  • Done-for-you Meta ads management
  • Outbound AI closer — sub-60-second response on every lead
  • Personalized SMS + email show-up nurture
  • Custom CRM, built and managed by us
  • Weekly creative + audience optimization
  • Booked-job reporting dashboard
  • 20 booked appointment trial included — I work until you hit 20 before the monthly starts
Includes inbound agent
Core+ · Outbound & Inbound
$2,000 upfront
Setup fee · includes 20 booked appointment trial · then $2,500/mo + $50/appt · cancel anytime
  • Everything in Core
  • Inbound AI receptionist (Aria) — 24/7 answering
  • Missed-call + after-hours recovery on your main line
  • Unlimited simultaneous inbound calls
  • Smart human escalation rules
  • 20 booked appointment trial included — I work until you hit 20 before the monthly starts

The setup fee buys the build + a 20 booked appointment trial. I'm targeting 20 in 30 days, but the monthly retainer ($2,000/mo Core, $2,500/mo Core+, plus $50 per booked appointment) doesn't start until 20 are on your calendar — even if that takes longer. After the trial, you decide whether to continue. The $50/appt aligns my incentive with yours — I only make more when you book more. Ad budget billed by Meta directly, separate from the setup fee.

FAQ

The questions we get on every strategy call.

How does the setup fee and 20 appointment trial work?
You pay the setup fee — $1,500 for Core, $2,000 for Core+ with the inbound agent. That covers the full build and a 20 qualified remodel-intent appointment trial. I'm targeting 20 in 30 days, and I'm confident in that timeline. But the monthly retainer doesn't start until 20 are actually on your calendar — if it takes 35 days or 45 days, I keep running everything at zero additional cost until we hit 20. Then you decide whether to continue. If yes: $2,000/mo for Core, $2,500/mo for Core+, plus $50 per booked appointment. The $50/appt is by design — it keeps my incentive aligned with yours. Cancel anytime. Ad spend billed by Meta separately.
Who's this best for?
Home remodeling companies are our sweet spot — kitchens, bathrooms, additions, whole-home renos. That's where the playbook (creative angles, budget/scope qualification, scripts, integrations) is sharpest. The same engine works for most high-intent, appointment-based home-services companies, but if you're doing remodels we'll be especially dialed in. We'll tell you on the strategy call if you're a fit.
What about no-shows?
That's exactly why we built the show-up nurture sequence. Between booking and the visit, every lead gets personalized SMS and email reminders timed to their slot. Show rates run well above the typical service-business baseline.
Who owns the ad account?
You do. We operate inside your Meta Business Manager — your account, your pixel, your audience data. If we ever part ways, everything stays with you. No hostage-taking.
What's the minimum ad spend?
We recommend $2,000–$3,500/mo in ad budget for most service businesses we work with. That's enough to hit the 20-in-30 mark and get statistical signal. Ad spend is billed by Meta directly — not by us.
Will my leads know they're talking to AI?
The agent is upfront about being an AI assistant if asked, but it's conversational enough that most leads don't bring it up — they just get qualified and booked. We tune disclosure to match your brand's preference.
Do I need an existing CRM or dispatch system?
No — we build you a custom CRM as part of the package. Leads, call recordings, booked appointments, nurture status, and reporting all live there. You log in, you see everything. No more "which tool was that lead in?" If you'd rather we push to a system you already use, we can wire that up too, but it's not required.
How long until everything is live?
Typically 3–5 weeks from kickoff. We don't launch a half-finished funnel — your ads, both agents, the nurture sequence, and your custom CRM all go live together. You get weekly updates the whole way through so there's no radio silence.
Get started

Your next 20 jobs are one call away.

Book a 30-minute strategy call. We'll model cost-per-booked-consult for your service area, confirm fit, and lock in the setup. Worst case: we tell you no. Best case: twenty qualified consults on your calendar by day 30 — and the monthly retainer doesn't start until you've got them.

Get in touch

Let's talk.

Email, call, or book a strategy session directly. I read every message myself.